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The last step in direct marketing channel integration
I had lunch earlier this week with a old and tenured friend, who runs a personalized mail business. As with many, if not most or all, direct mail production companies, his business is suffering some....
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Are electronic catalogs an alternative to paper catalogs?
Well, frankly, I don’t know the answer to that. But as an avid direct marketing buyer, I know I’d rather get an electronic catalog than the collection of paper catalogs I get. And it’s not because...
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The Impact of Omni-channel on Retail
The Wall Street Journal published a story this week about Macy’s, which focuses mostly only the perceived impact that an omni-channel strategy is having on their business, going forward. It’s worth...
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